Monday, October 25, 2010

Learn about Calista Tools!

The Beginning
Totaling over 65 years experience between them, Maria McCool and her partner, Donald Moore began in 2004 contacting everyone in their network, asking questions about product development. In 2005 they began working with chemists to create what the 350 daily customers, being serviced in their award winning salon, were looking for. The standards for the Calista Tools line were set, the finest ingredients with the newest technology, backed by education and professional tips, allowing the consumer to achieve the looks they receive from top salons on their own, at an affordable price.

The Launch
Embellish was the very first product completed. It launched on QVC in January 2007, and sold out in minutes. It was quickly followed by the products in the volume line, which had the same sell out story. Currently there are 15 products in the line, with 4 new products to be launched in 2009.

The Name
Derived from the Greek kalos 'beautiful', Calista means 'most beautiful' and each Calista 'Tool' is a specific beauty solution. The name of each product describes exactly what the product does, so you know what to expect. The icon located on the front of the product lets you know if it is a shampoo, conditioner, wet styling, dry styling or spray product. The colors of the icons represent the results; volume, moisture, smooth, texture, curl, or treatment.

The Education
Have fun and use Calista Tools to create new looks from the style you already have. Experiment, try different ways of applying the product to produce multiple styles. The unique formulations allow you to customize the product based on your hair. When used properly, the products are light enough for the finest of hair and strong enough for the thickest as well. The line is made to be cocktailed; the products are formulated to work together. Tips and tricks, and tutorials will always be found on calistatools.com.

The Muscle
Calista Tools were developed with the revolutionary patented ingredient, ProElement, which drives the selected vital minerals and vitamins, into the hair quicker and deeper. As they continue to develop products, you will find "the muscle" behind each line innovative and the very latest and finest ingredients available in the industry.

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